Kelley Hartley Hutton, AD at Purdue Fort Wayne, joins @TaiMBrown to discuss her role in twice rebranding the department. When she started as AD, athletics was branded as IPFW Athletics. Hartley Hutton discusses the process of presenting the rebrand idea to the chancellor, to bringing on Under Armour to outfit the newly branded Fort Wayne Mastadons. In addition to the initial rebrand, the entire school recently rebranded itself as Purdue Fort Wayne. Hartley Hutton also discusses her role in that process.