SBD/SBJ's Michael Smith continues a conversation from the end of last week with perspective on what he'll be keeping an eye on over the next six months. "I'm really fascinated with the expense side of it. For years and years we've written about the revenue generation side and the way it has grown through media rights deals & other ways. But, there's so much money in the system." Smith also touches on the facilities arms race and how some ADs are expressing concern over how much money is being spent these days, plus a bit more.