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May 8, 2019

Kathryne Buckley, Assistant VP of Partner & Event Services for the Frisco RoughRiders, visits @TaiMBrown as the two discuss activating sponsorships and developing young professionals. Buckley give insight on making each sponsorship partner's experience unique when engaging with the RoughRiders. She talks about the activation evaluation process, as well as, how ideas are generated. The conversations wraps with Buckley's insight on interns and career development.