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Jun 26, 2020

AJ Maestas, Founder and CEO of Navigate Research, joins @1QLeadership guest host, Diana Curti of Wakefield Research Partners, to discuss the changing landscape of Multimedia Rights (MMR). The conversation covers moving primarily from desktop to mobile in terms of marketing and touches on the need to be ready now for Gen-Z consumers. The pair also cover post-pandemic MMR and wrap the conversation on the possibility of changing the current model used by many in college athletics.