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Jul 26, 2017

Chad Phillips, Vice President of Omnichannel Commerce at Learfield Licensing Partners, talks with D1.ticker about Nike and the NBA's decision to create four uniform "editions" per team, and considers whether or not the trend will filter down to college hoops. Phillips also offers perspective on NBA jersey sales versus metrics for the collegiate space, how throwback jerseys are currently a big buy for male college students, and potential upcoming plans of Under Armour and Adidas.