"You either control your own message or someone is going to
control it for you." That's one reason Arizona AD Greg Byrne is a
loyal Twitter user. Listen as he reviews his approach to social
media, and reveals his Twitter goals.
The One Question Leadership Podcast is designed to highlight executive and organizational leadership with a heavy emphasis on leadership in college athletics. 1Q is primarily hosted by @TaiMBrown, but features occasional guest hosts. Subscribe here: 1quest.co/itun