Craig Ricks, Sr. Vice President for Marketing at Paciolan, visits @TaiMBrown and the 1.Question Podcast on the topic of diminishing game day attendance in college athletics. Ricks, who has been with the company for 16 years, talks about Paciolan's use of data, social media, and digital marketing campaigns to customize and personalize the experience of fans and potential fans. He gives insight into the process of developing messages to people through stories that help articulate the value and vision of each organization.
Gerald Harrison, Director of Athletics at Austin Peay State University, sits down with @TaiMBrown to discuss adjusting to the AD job. Harrison, 10 months on the job, talks about his acclimatization to leadership as an Athletics Director. He talks about his process of self-evaluation and his method of release after long workdays. Harrison also addresses his reputation of telling people "exactly what they need to hear in a good way."
Coach Molly Miller, Head Women's Basketball Coach at Drury University, talks with @TaiMBrown on the topic of avoiding complacency as a winner. Miller, the 2019 WBCA D2 Coach of the Year, talks about explaining the expectations her Student-Athletes can expect from her. With the highest winning percentage of all active NCAA coaches, she also discusses the pressure of expectations when you've won a lot of games.
Dr. Jamil Northcutt, VP for Player Engagement with Major League Soccer, visits @TaiMBrown to discuss how the league engages with intercollegiate athletics. Northcutt, former executive with the NFL and NCAA brings his vast experience and network to MLS to develop its player development program. With a heavy focus on three core groups, future players, current players, and past players, Northcutt emphasizes that education is the bedrock of Major League Soccer.
Akilah Laster, Assistant Director for Athletic Communications at Cal, visits @TaiMBrown to discuss a wide range of topics from knowing how and when to speak up at the office to the importance of storytelling in athletics. Laster, a former high school teacher and journalist, says people need to know you care about what you are doing before they are willing to receive your input. She also notes what it means to be one of very few African-American women who are in a Power 5 sports information role.